Juan Pablo II Private University

  • Project

    Juan Pablo II Private University

  • Year

    2017

  • Tags

    University, College,Branding,Visual identity

We redesigned a brand that was not positioned. We reviewed the communication strategy and decided to transform it completely. We had the freedom to turn it into a fresh brand aligned with global communication requirements.

Market studies revealed an unattended and underrated niche, so one of the main decisions was to develop an aspirational strategy and thus give the target audience a visually global, cutting-edge and proprietary product.